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Joseph Pine en lo que los consumidores quieren

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About this talk

Los Clientes quieren sentir que lo que ellos compran es auténtico, pero el autor del libro "Personalización Masiva" Joseph Pine dice que vender autenticidad es difícil, porque, bueno, no existe tal cosa. Él habla acerca de unas pocas experiencias que pueden ser artificiales pero que pueden hacer ganar millones de todas maneras.

Translated into Spanish by José Luis Poblete
Reviewed by Daniel Pandza
Comments? Please email the translators above.

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About Joseph Pine

A writer and veteran consultant to entrepreneurs and executives alike, Joseph Pine's books and workshops help businesses create what modern consumers really want: authentic experiences. Full bio and more links